Atlas 32L
Adventure
Backpack



A backpack designed for minimalist one bag travellers but still highly versatile as a spacious general carry.


Design Research  ︎
Prototyping   ︎
Soft Goods Technical Design︎




PROJECT GOAL


︎ BETTER MATERIALS
︎ TIMELESS APPEARENCE
︎ VERSATILITY



TECHNICAL DESIGN ︎︎︎





CAMPAIGN
& BRANDING ︎︎︎


This adventure backpack stems from the love for exploration without being weighed down by possessions.

Whichever journey one chooses to take, Atlas will make it better.





















FEATURES︎︎︎


HYBRID OPENING - EASY ACCESS FROM TOP & FRONT


SEPERATE 17’’ LAPTOP
COMPARTMENT

QUICK STASH
POCKET





OPEN ENDED STORAGE SYSTEMversatile for all types of travellers.


left strap can be fliped to the front for boards and wider items.





DETACHABLE STRENUM STRAP & WAIST STRAP
durable yet aesthetic






RESEARCH︎︎︎


︎ TARGET 

︎ MARKET RESEARCH


Analyzing 12 samples of the very best 30-35L
travel backpack on the US market






︎ FINDINGS


Virgin synthetic material
Uniformed Tech/Black Aesthetic

Features missing or too complicated
Heavy by itself
Lack versatility




︎ QUANTITATIVE SURVEY


︎ IN DEPTH INTERVIEWS

9 In-depth Interviews with one bag travellers +


︎ 
OUTCOME

Learned how people travel and pack differently and their current backpack choice and opinions.


︎ KEY INSIGHTS  Open ended use
Exterior system that works together


- Ryann, 24: “Backpacks these days want to control how we use them instead of giving control to the user.



ERGONOMICS & TESTING

Tested on 5 distinct backpacks samples while weight to stimulate the lowest comfort scenario


︎ FEMALE USER ERGONOMICS SURVEY (50)
-Unisex backpacks overlook female user input.
-Some prefer S-shaped shoulder straps designed for female users while some prefer straight counterparts.
-Providing a choice between straight and S-shaped straps is a potential solution.





IDEATION︎︎︎








IDEATION THROUGH SEWING
Testing full opening zipper on a
rolltop shape
Testing clamshell opening on a classic backpack
shape and additional laptop pocket.






RAPID IDEATION IN CLAY
Faster way to generate soft forms

INITIAL FORM

initial form









PROTOTYPING & TESTING︎︎︎


PATTERN MAKING


WITH FOAM DRAPE FORM




STRATEGIC DART PLACEMENT
Trying different placement of darts and Incorperating them into the seams in order to have a minimum amount of darts while maintaining a specific exterior curvature.

LOW FIDELITY PROTOTYPE


Testing pattern, hardware placement and fit.

REVISED PROTOTYPE






COLOR MATERIAL FINISH︎︎︎


MOOD BOARD

︎Adventure
︎Heritage
︎Utilitarian


MATERIAL SELECTION

︎Tactile
︎Strap with Pattern Detail
︎Visually Simplified Hardware


COLOR STUDY

︎Muted Neutral
︎Layered
︎Medium contrast

ALTERNATIVE MATERIAL SELECTION









TECHNICAL DESIGN︎︎︎


EXPLODED VIEW
FLATS for TECHPACK
SPECIFIC PATTERN








Photography: Qiuhong Yu
Lighting: Qiuhong Yu
Talent: Ryann Abunuwara, Patrick Bifano, Thana Pramadono



Atlas 32 was inspired by a 45-day impromptu trip across europe with my 24L school bag which has taught me to...


Pack Less, Explore More.