Atlas 32L
Adventure
Backpack

A backpack designed for minimalist one bag travellers but still highly versatile as a spacious general carry.

Design Research ︎
Prototyping ︎
Soft Goods Technical Design︎

PROJECT GOAL

︎ BETTER MATERIALS
︎ TIMELESS APPEARENCE
︎ VERSATILITY

TECHNICAL DESIGN ︎︎︎

CAMPAIGN
& BRANDING ︎︎︎

This adventure backpack stems from the love for exploration without being weighed down by possessions.

Whichever journey one chooses to take, Atlas will make it better.

FEATURES︎︎︎

HYBRID OPENING - EASY ACCESS FROM TOP & FRONT

SEPERATE 17’’ LAPTOP
COMPARTMENT

QUICK STASH
POCKET

OPEN ENDED STORAGE SYSTEMversatile for all types of travellers.

left strap can be fliped to the front for boards and wider items.

DETACHABLE STRENUM STRAP & WAIST STRAP
durable yet aesthetic

RESEARCH︎︎︎

︎ TARGET

︎ MARKET RESEARCH

Analyzing 12 samples of the very best 30-35L
travel backpack on the US market

︎ FINDINGS

Virgin synthetic material
Uniformed Tech/Black Aesthetic
Features missing or too complicated
Heavy by itself
Lack versatility

︎ QUANTITATIVE SURVEY

︎ IN DEPTH INTERVIEWS

9 In-depth Interviews with one bag travellers +

︎
OUTCOME

Learned how people travel and pack differently and their current backpack choice and opinions.

︎ KEY INSIGHTS Open ended use
Exterior system that works together

- Ryann, 24: “Backpacks these days want to control how we use them instead of giving control to the user.

ERGONOMICS & TESTING

Tested on 5 distinct backpacks samples while weight to stimulate the lowest comfort scenario

︎ FEMALE USER ERGONOMICS SURVEY (50)
-Unisex backpacks overlook female user input.
-Some prefer S-shaped shoulder straps designed for female users while some prefer straight counterparts.
-Providing a choice between straight and S-shaped straps is a potential solution.

IDEATION︎︎︎

IDEATION THROUGH SEWING

Testing full opening zipper on a
rolltop shape

Testing clamshell opening on a classic backpack
shape and additional laptop pocket.

RAPID IDEATION IN CLAY
Faster way to generate soft forms

INITIAL FORM

PROTOTYPING & TESTING︎︎︎

PATTERN MAKING

WITH FOAM DRAPE FORM

STRATEGIC DART PLACEMENT
Trying different placement of darts and Incorperating them into the seams in order to have a minimum amount of darts while maintaining a specific exterior curvature.