Atlas 32L
Adventure
Backpack
A backpack designed for minimalist one bag travellers but still highly versatile as a spacious general carry.
Design Research ︎
Prototyping ︎
Soft Goods Technical Design︎
PROJECT GOAL
︎ BETTER MATERIALS
︎ TIMELESS APPEARENCE
︎ VERSATILITY
TECHNICAL DESIGN ︎︎︎
CAMPAIGN
& BRANDING ︎︎︎
This adventure backpack stems from the love for exploration without being weighed down by possessions.
Whichever journey one chooses to take, Atlas will make it better.
FEATURES︎︎︎
HYBRID OPENING - EASY ACCESS FROM TOP & FRONT
SEPERATE 17’’ LAPTOP
COMPARTMENT
COMPARTMENT
QUICK STASH
POCKET
OPEN ENDED STORAGE SYSTEMversatile for all types of travellers.
left strap can be fliped to the front for boards and wider items.
DETACHABLE STRENUM STRAP & WAIST STRAP
durable yet aesthetic
durable yet aesthetic
RESEARCH︎︎︎
︎ TARGET
︎ MARKET RESEARCH
Analyzing 12 samples of the very best 30-35L
travel backpack on the US market
Analyzing 12 samples of the very best 30-35L
travel backpack on the US market
︎ FINDINGS
Virgin synthetic material
Uniformed Tech/Black Aesthetic
Features missing or too complicated
Heavy by itself
Lack versatility
Virgin synthetic material
Uniformed Tech/Black Aesthetic
Features missing or too complicated
Heavy by itself
Lack versatility
︎ QUANTITATIVE
SURVEY
︎ IN DEPTH INTERVIEWS
9 In-depth Interviews with one bag travellers +
9 In-depth Interviews with one bag travellers +
︎
OUTCOME
Learned how people travel and pack differently and their current backpack choice and opinions.
︎ KEY INSIGHTS Open ended use
Exterior system that works together
- Ryann, 24: “Backpacks these days want to control how we use them instead of giving control to the user.
OUTCOME
Learned how people travel and pack differently and their current backpack choice and opinions.
︎ KEY INSIGHTS Open ended use
Exterior system that works together
- Ryann, 24: “Backpacks these days want to control how we use them instead of giving control to the user.
ERGONOMICS & TESTING
Tested on 5 distinct backpacks samples while weight to stimulate the lowest comfort scenario
Tested on 5 distinct backpacks samples while weight to stimulate the lowest comfort scenario
︎ FEMALE USER ERGONOMICS SURVEY (50)
-Unisex backpacks overlook female user input.
-Some prefer S-shaped shoulder straps designed for female users while some prefer straight counterparts.
-Providing a choice between straight and S-shaped straps is a potential solution.
-Unisex backpacks overlook female user input.
-Some prefer S-shaped shoulder straps designed for female users while some prefer straight counterparts.
-Providing a choice between straight and S-shaped straps is a potential solution.
IDEATION︎︎︎
IDEATION THROUGH SEWING
Testing full opening zipper on a
rolltop shape
rolltop shape
Testing clamshell opening on a classic backpack
shape and additional laptop pocket.
shape and additional laptop pocket.
RAPID IDEATION IN CLAY
Faster way to generate soft forms
Faster way to generate soft forms
INITIAL FORM
PROTOTYPING & TESTING︎︎︎
PATTERN MAKING
WITH FOAM DRAPE FORM
STRATEGIC DART PLACEMENT
Trying different placement of darts and Incorperating them into the seams in order to have a minimum amount of darts while maintaining a specific exterior curvature.
Trying different placement of darts and Incorperating them into the seams in order to have a minimum amount of darts while maintaining a specific exterior curvature.
LOW FIDELITY PROTOTYPE
Testing pattern, hardware
placement and fit.
REVISED PROTOTYPE
COLOR MATERIAL FINISH︎︎︎
MOOD BOARD
︎Adventure
︎Heritage
︎Utilitarian
︎Adventure
︎Heritage
︎Utilitarian
MATERIAL SELECTION
︎Tactile
︎Strap with Pattern Detail
︎Visually Simplified Hardware
︎Tactile
︎Strap with Pattern Detail
︎Visually Simplified Hardware
COLOR STUDY
︎Muted Neutral
︎Layered
︎Medium contrast
︎Muted Neutral
︎Layered
︎Medium contrast
ALTERNATIVE MATERIAL SELECTION
TECHNICAL DESIGN︎︎︎
EXPLODED VIEW
FLATS for TECHPACK
FLATS for TECHPACK
SPECIFIC PATTERN
Lighting: Qiuhong Yu
Talent: Ryann Abunuwara, Patrick Bifano, Thana Pramadono
Atlas 32 was inspired by a 45-day impromptu
trip across europe with my 24L school bag which has taught me to...